Hotel Metasearch for Independent Hoteliers

Almost 1 in every 2 travellers (47%) will use metasearch engines to compare hotel prices online, according to a recent survey. Metasearch websites provide hotel brands with an opportunity to fight back against the all-mighty Online Travel Agents (OTAs), by driving consumers to branded websites for direct bookings, at potentially higher margins.

However, research shows most hotel businesses are still ceding this important channel to OTAs. In its latest e-guide, HotelREZ Hotels & Resorts dives into the topic of travel metasearch and provides hoteliers with some valuable insights.